A platform serving to 27 European countries.
michelin
ROLEArt Direction & Product Design
In 2010, Blast Radius built a platform for Michelin to serve in 27 European markets. Customers receive tailor-made advice and offers and can order their tires directly online. The number of users has grown enormously over the years and more and more tyres are sold through the website.
Such a platform is never finished. That is why we continue to build, renovate and optimize. During my time in Blast Radius for 4,5 years I had the chance to work on the platform as a product designer. From UX design to AB testing, prototyping to interface design, I got my hands dirty on various projects for Michelin Europe.
