Telling the story of an unconventional beer brand with 400 years of heritage.
ROLEArt Direction & Design
Grolsch is one of the world’s oldest beer brands. Since 1615, the Dutch brewery has built its reputation of doing things differently - as their motto suggests, they are "unconventional by tradition".
The aim of the project was to create an enhanced online experience that reflects not only the history and values of Grolsch, but also its celebratory attitude towards independent film-making and contemporary culture.
The website takes its main inspiration from the dynamism of moving pictures, which Grolsch is deeply involved in through numerous collaborations and film festival sponsorships.
Smoothly animated, multilayered images illustrate the vivid ambiance of films in an engaging storytelling manner, while a multi-directional scrolling experience hints the unconventional approach of the brand.
The simple interaction enabling visitors to pop the iconic swingtop of Grolsch makes the compulsory age gate page more interesting.
The split screen layout enables visitors to choose from one of the two main subjects Grolsch wanted the website to communicate: the story behind the beer and the brand's involvement in independent film-making as well as urban creative culture.
Once users dive into the page, smooth horizontal scrolling in the chosen direction and the parallax effect encourage and engage them to scroll for more.